What is Powderplex

"Change the world for the better..."

We’re committed to reducing plastic waste by providing highly concentrated, high-performance ingredients to professionals—and empowering them through education on how to mix, customize, and use each product responsibly. By helping stylists create exceptional results with less waste, we move the beauty industry toward a cleaner, smarter, and more sustainable future.

POWDERPLEX was created in Japan by renowned hairstylist Toshimitsu Kuroki, and at UNDER7 USA, we’re proud to bring his high-performance Japanese formulations to professionals across America.


Our mission is to empower hairstylists with full control and expert knowledge, allowing you to create the best, most customized treatment for every guest.


 

POWDERPLEX WHITE

This powerful purifier removes buildup, minerals, impurities, and excess oils with ease—leaving hair clean, fresh, and instantly rejuvenated. Infused with a blend of amino acids, it restores the hair’s internal balance and prepares it for color, bleach, or smoothing services. It can also be added directly into color to protect and replenish amino acids for cleaner lifts and more consistent results.


 

POWDERPLEX YELLOW

Formulated to penetrate deeply into the hair, this treatment strengthens and reconditions from the inside out during any chemical service. It helps reduce breakage, maintain elasticity, and preserve vibrant, long-lasting color without compromising hair health. When paired with POWDERPLEX GOLD, it becomes our LUX TREATMENT for even deeper nourishment.


 

POWDERPLEX GOLD

Designed to enhance and amplify the performance of WHITE and YELLOW, GOLD elevates every service by adding richer hydration, protection, and shine. When used together as the LUX TREATMENT, they promote structure, bounce, elasticity, and shine, giving the hair a beautifully resilient, healthy-looking finish.

 


 

What makes POWDERPLEX different is our commitment to amino acid–driven technology. These essential building blocks of healthy hair strengthen, repair, and fortify every strand, delivering softness, shine, elasticity, and noticeably better condition after just one treatment.


Developed and tested by experts who understand all hair types and textures, POWDERPLEX offers reliable, transformative results—every time.


Experience full control in your services.

Try POWDERPLEX and feel the difference Japanese innovation makes.