MASTER MIND

MADE IN JAPAN

日本製

Fumi Eguchi, pronounced ‘who-me’, was born and raised in Japan and remains inspired by the beauty industry even after his 20+ years of cutting, creating and styling. He is artistically passionate about many things including Japanese culture, beautiful photography and post-production photo processing, international fashion, the art form of origami, and of course hair design and hair care.
 
As creative director for Lunatic Fringe Salons, Fumi was the 2013 recipient of the Professional Beauty Association’s North American Hairstyling Award (NAHA) — a national award akin to an Emmy or Grammy but for hairstylists.
 
Now as a master artist, Fumi is focused not just on the art of great hair design, but also on developing and offering impactful hair and scalp treatments, He is the founder of the USA Division of Under7, the parent company of Powder Plex. There is no exaggeration to his routinely-repeated phrase “A DIFFERENCE THAT YOU’VE NEVER FELT BEFORE”…because it is absolutely true.
 
“Powder Plex holds the power to not just make gorgeous hair look even better and healthier, but Powder Plex will also help protect, repair and even revitalize damaged or over processed hair.”
Fumi Eguchi
 
Fumi will always be a mentor and teacher and routinely travels throughout the country offering Hair Design Master Classes for Paul Mitchell The School. He genuinely believes in the power of reigniting passion through education and enjoys engaging with students. He uses exclusively BMAC Handcrafted Japanese Shears and is an Artist Ambassador for the company.
 
Fumi’s primary residence is in Salt Lake City where he lives with his wife, two children, and a few puppies. Still having family and close connections in Japan, the city of Fukuoka is an endearing second home to the Eguchi Family.

 

FUMI@UNDER7USA.COM

FUMI@POWDERPLEX.COM